A BRAND is not limited to one thing, but is inclusive of several elements such as; logo, packaging, corporate identity, marketing communication, and all your print collateral.
Branding is a like a package. This “package” states your name, tagline, and contains your logo. Your brand is also like a seal that serves as an identifier. Finally, a brand or branding should be part of a larger strategy of how you want consumers/prospects to perceive the character of your products & services and business.